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Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
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Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
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How Nike Brilliantly Ruined Olympic Marketing Forever
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World Cup 'Ambush': Guerrilla Marketing Taps Soccer Fever
